A package of Tall western Whiskey.
Hgih West Distillery
whenever Shaun light, the Olympic that is three-time Gold in snowboarding, decided to retire from competition after the 2022 Olympic Games, he left quite a legacy behind. He was a five-time Olympian, had racked up 18 medals in snowboarding at the Winter X Games, and had won 10 ESPY’s
Awards. His high-flying acrobatics in the Halfpipe had singlehandedly helped legitimize a sport that is once-fringe the public’s vision.
After Spending the last eighteen months building out Whitespace, his apparel and snowboard company, he has decided to dive into the liquor world. But, unlike the wave that is recent of celebs that have established their very own brands and bottles, they are performing just what he’s got usually completed: one thing from the beaten course. He’s integrating with a high West Distillery to aid drive understanding of their own shield the western strategy, which is designed to contribute $one million to conservation that is several environmental groups.
“After I retired, I took a break and thought long about where I wanted to focus my attention. I had been competing professionally for over two decades with few breaks,” said White. “I have always enjoyed High West’s whiskeys, so when I heard about their Protect the West initiative, it got my attention. Over the years, I have seen the changes happening outdoors, where I spend so much time surfing, skateboarding, and snowboarding. When the chance came to be a part of something trying to make a change, I knew I wanted to get on board.”
Owned by Constellation Brands
(acquired in 2018), High West has grown into an international brand since its founding in 2006 in Park City, Utah. From day one, the brand’s ethos is its connection to the plains that are broad craggy hills associated with United states West. It delivers this information on all their Old West-inspired whiskeys with backyard surroundings and labels that are uncluttered. Its team saw firsthand the effects of climate change changes on the landscape surrounding them and decided to do something to help.
“You don’t have to look too far outside the doors of our Saloon or Distillery to see the West is in danger,” said Daniel Schear, General Manager of High West. “Like Shaun, High West is a team made up of adventurers who appreciate all the West has to offer, which is why the Protect the West initiative hits home for all of us. Our passion for this cause is only growing, and we’re honored to have Shaun’s support in driving more urgency and action.”
Launched in 2022, its Protect the West campaign partners with three organizations that are well-known American Prairie, Wildland Firefighter basis, and POW Protect Our Winters. It had been the text to POW that grabbed White’s interest. Established by freestyle snowboarding legend Jeremy Jones, the company tries to generate an community that is interconnected of, scientists, business leaders, and individuals to advance non-partisan policies that address the effects of climate change and work to make a change.
Shaun White with a bottle of his whiskey that is favorite from western.
High western Distillery
“Everyone needs to raise their voices and get those in charge to pay attention,” claims White. “I have been a big supporter of POW since Jeremey launched it. As a kid, I used to be able to get on the slopes so much earlier, and nowadays, the season has been pushed back. The snowfall amounts are crazy these days. Either we get nothing, or we get pounded. Then, the wildland fires spark up as soon as winter leaves, blackening the hillsides and causing more issues with the snow. Something has to change, and I am happy to do my part and hopefully introduce folks to some good whiskey.”
White announced a $100,000 contribution to POW from High western to kick the partnership off. Moving forward, the brand will use its Protect the West initiative to drive consumer awareness of its whiskeys and placements that are secure. Light can be a centerpiece of their campaigns that are advertorial around this message. A well-known athlete with a broad reach, White said in an interview with Forbes that he hopes that this is just the beginning of High West to his association.
Where their own cooperation minds advancing is actually unidentified for the time being. But, obtaining very faces that are recognizable skiing and plugging him into reasons that backyard enthusiasts tend to be excited about should spend quick returns for tall West.